We are luck enough to have Alex Rutherford, PhD of the Masdar Institute give a talk on mobilizing social networks this Friday (10/26/12) at 2pm in 426 Braunstein. The talk is sponsored by the UC Dept. of Geography and UC Forward – and organized by the complexity reading group at UC.
I’ll admit I’ve been relatively lazy with my cycling since moving to the city. My lame … I mean “main” … excuses are:
These hills are way bigger than anything I ever dealt with (admittedly I’m a flatlander … My previous homes of Memphis, Champaign-Urbana, Tallahassee, and Buffalo aren’t known for their variable elevation).
I’m still learning what routes best support bike commuters.
Eventually I plan on getting back in the saddle. And maybe even getting one of those Jamis bikes I’ve been eyeing for a while.
In the meantime, I’ll continue marveling at the cyclists who so easily conquer the many hills that spot the cityscape here.
During my brief stay in Cambridge, I came to enjoy the ritual of reading during my daily commute to NECSI‘s offices. It served as a way to warm up my brain in the morning and decompress in the evening. It gave me a designated space and time to tear through some really great books – The Brief Wondrous Life of Oscar Wao, Life of Pi, and The Elegance of the Hedgehog, to name a few. (If you haven’t read them, check them out now!)
Then, I returned to Buffalo and my car commute. I have to say I miss having that extra time to read. Personally, I’d rather hop on a bus or train and enjoy a book than concentrate on steering my vehicle through rush hour traffic (especially now that I’m in the middle of reading the ‘A Song of Fire and Ice’ [Game of Thrones] series!). It’s just one more intangible benefit to having a convenient and effective public transit system.
Thankfully, there is a convenient and direct bus route from my new place in downtown Cincinnati to the University of Cincinnati’s campus. I’m looking forward to becoming a public transit commuter (and reader) again.
This blog post is related to a recently accepted paper titled “Simulating the effects of social networks on a population’s hurricane evacuation participation” in the Journal of Geographical Systems. Link to come soon.
It’s trite to say that the world is becoming an increasingly connected place. But all of these interconnections, many enabled by popular social media technologies like twitter and facebook, can impact how we communicate and spread information throughout our environments – and subsequently affect behaviors.
This is exemplified by a recent, playful ad from Twitter claiming they’re faster than an earthquake.
While the video is largely tongue-in-cheek, this blog entry at Social Flow provides a more analytical breakdown of how the twittersphere reacted to the August 2011 quake in Virginia, where tweets from DC beat the earthquake to New York City.
In my mind, the reaction of many people to tweet in the face of a relatively rare and potentially threatening natural event raises a couple of questions. Is social media becoming so ubiquitous that people will turn to their computers and mobile devices for information about a natural or man-made disaster? And perhaps more importantly – how might information from social media communications that originate from connections in very different geographic contexts influence a person’s behavior in an evacuation situation?
In regards to the latter question, some disasters happen so quickly that there may not be enough time to significantly change a person’s behavior – more than, say, simply raising your coffee cup to avoid it spilling during a surprise earthquake. However, if you consider potentially hazardous events like hurricanes, where there is usually sufficient amounts of time to implement region-wide evacuations, social media communications could play an important role in influencing people’s behaviors.
We explored how evacuation participation varies across the region with three different social network structures – spatial proximity networks, small world networks, and spatially random networks (the structure that most readily replicates a network with many social media connections). After running the simulation using a number of different assumptions about important parameters (like the weight households place on social networks and the average number of connections of each household) we found that random networks (the type of networks social media technologies help create) encourage the diffusion of information across larger spatial regions more quickly, and can greatly increase the number households participating in evacuation.
While more research is needed to understand how seriously people consider information from social media versus person-to-person communications, there is an opportunity here to devise new strategies for getting good information out to the people who need it most. However, emergency management agencies need to tread carefully, as passing information through such a complex network with disaggregated actors could just as easily result in the spread of misinformation.
Dr. Michael Widener is an Assistant Professor at the University of Cincinnati’s Department of Geography. Dr. Mark Horner is an Associate Professor at Florida State University’s Department of Geography. Dr. Sara Metcalf is an Assistant Professor at the University at Buffalo’s Department of Geography. Please contact Dr. Widener with any questions.